Beautler.Your beauty butler

CC+ Cream Full Coverage Color Correcting Foundation Medium Cool dupes and alternatives IT Cosmetics

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 35B Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
35B Medium Beige
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 22C Sugi

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ILIA
22C Sugi
Depth and undertone: Medium light · Cool
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
81
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yepoda

    The Dewy Day

    4C
    Shade match 94
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Buildable rather than full coverageNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: Medium shade with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for medium cool skin with a pink hue

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claimNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: medium or tan skin tones with a cool undertone

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium skin with cool/rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 96
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: M3.25 - medium with cool undertones, and a rosy tone

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C4 Cool Light Medium
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $12.59$17.99Ulta BeautyUlta Beauty$26.41 less (68%)

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  12. Shade match 77
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish

    Low confidence· Digital match

    View match
  13. Shade match 88
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 81
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium skin with neutral yellow undertones

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame full coverageNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    63
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $5.60$8Ulta BeautyUlta Beauty$33.40 less (86%)

    Matches: Very close colourSame full coverageNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium
    Shade match 80
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    80
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  20. #22 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 75
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  21. Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame full coverageNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  22. #24 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia
    Shade match 74
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/oily/sensitive skinNo SPF

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: golden-based medium-deep tan

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 87
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  24. Shade match 86
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    52
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  25. Shade match 84
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N4 Neutral Light Medium
    Shade match 84
    $13.99Ulta BeautyUlta Beauty$25.01 less (64%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Rosy Light
    Shade match 95
    $17.99Ulta BeautyUlta Beauty$21.01 less (54%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  28. Shade match 87
    $50Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Cool (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    300C

    Rare Beauty Liquid Touch Brightening Concealer, shade 300C

    • Very close colour
    • Light medium · Cool undertone

    $24

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3.5C

    • Close colour
    • Light medium · Cool undertone

    $38

  6. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Very close colour
    • Light medium

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 35B Medium Beige, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest shade match35B Medium BeigeScore
Shade match55% of overall97
Colour96#e2aa8d#e8ad8eLooks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 35B Medium Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 22C Sugi, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest overall alternative22C SugiScore
Shade match55% of overall94
Colour92#e2aa8d#d8a68aVery close colourColour difference 2.1 (0 is identical)
Depth95Light mediumMedium lightCloseDepth difference: 3.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 22C Sugi.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for dry/oily skin
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 35B Medium Beige

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 22C Sugi

Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.