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CC+ Cream Full Coverage Color Correcting Foundation Neutral Rich dupes and alternatives IT Cosmetics

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 32

The equivalent shade: scored on colour, depth and undertone only.

The match
Pat McGrath Labs
Deep 32
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $30 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: J.Cat Beauty Perfextion Long Wearing Foundation Sweet Coco

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
J.Cat Beauty
Sweet Coco
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Best price
$3.89Ulta BeautyUlta Beauty
$35.11 less (90%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 93
    $29Ulta BeautyUlta Beauty(product price)$10 less (26%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural matte rather than natural finishNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural matte rather than natural finish · Not marketed for sensitive skin · No SPF

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $44SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    33O
    Shade match 92
    $24SephoraSephora$15 less (38%)

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $44SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  7. #9 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 87
    $10Ulta BeautyUlta Beauty$29 less (74%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural finishNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · KimChi Chic Beauty

    A Really Good Foundation

    133D
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)$10 less (26%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural matte rather than natural finishNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural matte rather than natural finish · Not marketed for sensitive skin · No SPF

    Retailer shade note: Tan/Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    535 Espresso
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    25W
    Shade match 92
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 89
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Juvia's Place

    I am Magic Natural Radiance Foundation

    205 Tanzania
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    32W Visionary
    Shade match 92
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Super Stay Lumi-Matte Foundation

    370
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishContains drying alcoholNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Buildable rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $58Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural matte rather than natural finishNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural matte rather than natural finish · No SPF

    Retailer shade note: dark warm with golden olive undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Light Reflecting Foundation

    Iguaçu
    Shade match 85
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D3 - deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  24. #26 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2OLIVE
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Slightly deeperMatte rather than natural finishNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No SPF

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 45% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  28. #30 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    57N Deep
    Shade match 92
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination/oily/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/oily/sensitive skin · No SPF

    Retailer shade note: deep, neutral undertone

    Medium confidence· Digital match

    View match
  29. #31 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 88
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  30. Shade match 95
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · No SPF

    Retailer shade note: deep skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  31. Shade match 96
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Rich (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 32, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest shade matchDeep 32Score
Shade match55% of overall98
Colour96#824622#824727Looks identicalColour difference 1.2 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 32.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of natural
  • Medium rather than full coverage
  • No long-wear claim
  • Not marketed for oily/sensitive skin
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 50Not listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

J.Cat Beauty Perfextion Long Wearing Foundation in Sweet Coco, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest overall alternativeSweet CocoScore
Shade match55% of overall93
Colour95#824622#7d431eLooks identicalColour difference 1.4 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.2
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Sweet Coco.

Same or better

  • $35.11 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 32

Match price
$69Ulta BeautyUlta Beauty
Costs $30 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

J.Cat Beauty Perfextion Long Wearing Foundation Sweet Coco

Best price
$3.89Ulta BeautyUlta Beauty
$35.11 less (90%)

Your shade $39 at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.