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CC+ Cream Full Coverage Color Correcting Foundation Fair Beige dupes and alternatives IT Cosmetics

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer LP4 Vanilla

The equivalent shade: scored on colour, depth and undertone only.

The match
PÜR
LP4 Vanilla
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $1 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    10 Fair Cool
    Shade match 89
    $8Ulta BeautyUlta Beauty$31 less (79%)

    Matches: Same cool undertoneSame natural finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $49SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair, cool undertone

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $58Ulta BeautyUlta BeautyCosts $19 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural matte rather than natural finishNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural matte rather than natural finish · No SPF

    Retailer shade note: very fair cool with peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: very fair (neutral)

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $44SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame natural finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very light skin with pink undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 90
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Same cool undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  9. #11 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C
    Shade match 89
    $42SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Not marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Very Fair with Cool Undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Powder Foundation

    Valencia - Very Light 2
    Shade match 83
    $20Ulta BeautyUlta Beauty$19 less (49%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $50SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for dry/oily skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Extra light with cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1N00 - Alabaster
    Shade match 86
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than full coverageNot marketed for dry/oily skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: fair with cool tones

    Medium confidence· Digital match

    View match
  14. #16 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 89
    $54SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  15. #17 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00CR
    Shade match 97
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: very fair porcelain skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $32SephoraSephora$7 less (18%)

    Matches: Same cool undertoneSame natural finishBoth claim long-wearing

    Differences: Slightly lighterMedium rather than full coverageNot marketed for normal/combination/oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF

    Retailer shade note: cool fair pink

    Medium confidence· Digital match

    View match
  17. #19 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Alabaster (C-004)
    Shade match 96
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Very fair, cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair Cool
    Shade match 94
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame cool undertoneClaims a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00C
    Shade match 95
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: very fair skin with cool undertones

    High confidence· Digital match

    View match
  20. Shade match 91
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterLight rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Light rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: fair with cool tones

    Medium confidence· Digital match

    View match
  21. Shade match 76
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finish

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish

    Low confidence· Digital match

    View match
  22. #24 · Doll 10

    Peptide Blur Stick Foundation

    Fair
    Shade match 95
    $44Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: Porcelain, Very Fair Complexion with cool undertone

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05
    Shade match 88
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  25. #27 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 88
    $18.20$26Ulta BeautyUlta Beauty$20.80 less (53%)

    Matches: Same cool undertoneSame natural finishClaims a lightweight feel

    Differences: Light rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 85
    $53Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 81
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Beige (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 01 Fair Neutral

    • Very close colour
    • Fair · Neutral undertone

    $32

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Rose

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Rose

    • Close colour
    • Fair · Cool · pink undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LP4 Vanilla, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest shade matchLP4 VanillaScore
Shade match55% of overall98
Colour96#e6cec2#e8cdbfLooks identicalColour difference 1.1 (0 is identical)
Depth100FairFairSameDepth difference: 0.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LP4 Vanilla.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • No fragrance listed

Different

  • Matte finish instead of natural
  • No SPF

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest overall alternativeCeramicScore
Shade match55% of overall92
Colour88#e6cec2#e9d6caVery close colourColour difference 2.6 (0 is identical)
Depth93FairVery fairCloseDepth difference: 3.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer LP4 Vanilla

Match price
$40Ulta BeautyUlta Beauty
Costs $1 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.