Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Amazon
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $10 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: light, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$19 less (49%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (49%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for dry/oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: golden beige with warmth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: warm yellow
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: for light skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: for light skin peachy undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$20.01 less (51%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: extra fair with peachy undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (77%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (79%)Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23.01 less (59%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $13 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: very fair with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$7 less (18%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: warm medium deep
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraSame priceMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephora$7 less (18%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly lighterMedium rather than full coverageNot marketed for normal/combination/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: warm medium
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $19 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Olive rather than warm undertoneNatural matte rather than natural finishNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Natural matte rather than natural finish · No SPF
Retailer shade note: light warm with golden olive undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · No SPF
Retailer shade note: level-three fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishLight rather than full coverageNo SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No SPF
Retailer shade note: light-medium shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $0.50 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: very fair warm skin with subtle peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: fair warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim
Retailer shade note: neutral light nude
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Near-identical swatch colourSame warm undertoneClaims not settling into lines
Differences: Radiant rather than natural finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 45% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage
Retailer shade note: fair skin with warm, golden undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraSame priceMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephora$15 less (38%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $15 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly lighterMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No SPF
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraMacy's$54View at Macy'sUlta Beauty(product price)Costs $42 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · No SPF
Retailer shade note: light-medium shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 02 W
$32
1 Warm
$42
Fair 1W
$31
Nougat 2.5 Golden
$31
Café Con Leche
$36
260 Bisque N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rabanne Fresh Touch 24H Radiant Foundation in 00W, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rabanne Fresh Touch 24H Radiant Foundation in 00W.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Rabanne Fresh Touch 24H Radiant Foundation 00W
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Amazon
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
