Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade and the most similar foundation overall.
WalmartYour shade $39 at Sephora
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$20.01 less (51%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Contains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at Amazon
Sephora$15 less (38%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $19 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Buildable rather than full coverageNot marketed for combination/sensitive skinNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very light skin with golden undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (51%)Matches: Very close colourSame natural finishSame full coverage
Differences: Contains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $17 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Medium rather than full coverageNot marketed for combination/oily skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra light with neutral warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (59%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · No SPF
Retailer shade note: level-two fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$21.01 less (54%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishContains drying alcoholNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta BeautyCosts $30 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraSame priceMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $30 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishLight rather than full coverageNo SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No SPF
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L2 - very light with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $4 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for normal/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sUlta Beauty$33.40 less (86%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyUlta BeautyCosts $42 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · No SPF
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$81View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: No long-wear claimNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No long-wear claim · No SPF
Retailer shade note: fair light
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $19 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty$26.41 less (68%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Radiant rather than natural finishContains drying alcoholNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartWalgreens$16.99View at WalgreensCVS$17.99View at CVSSephoraCosts $29 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: Fair peach undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $21 moreMatches: Near-identical swatch colour
Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneLight rather than full coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than full coverage
Retailer shade note: fair with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No SPF
Retailer shade note: fair neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $15 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No SPF
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $13 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fairest with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/combination skin · Contains drying alcohol · No SPF
Retailer shade note: Fair with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$53 · out of stockView at SephoraSephoraSame priceMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimNot marketed for combination/oily/sensitive skin
Very close colour · Radiant · Full coverage
Ingredients (not scored): 82% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Not marketed for combination/oily/sensitive skin
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $10 moreMatches: Near-identical swatch colourSame warm undertoneClaims not settling into lines
Differences: Radiant rather than natural finishLight rather than full coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage
Retailer shade note: lightest pinky beige
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/oily/sensitive skin · No SPF
Retailer shade note: fair yellow
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyShowing 12 of 31 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
12S fair
$32
Almond
$36
3.5 Fair
$36
100
$12.99
Whipped Cream 0.1 Golden
$31
1N00
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Warm Porcelain, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Warm Porcelain.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
WalmartYour shade $39 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
